Major

Sport Business: a rapidly changing world that offers exciting careers in a wide range of professions…

A major to train in all the innovations and new strategies of Sport Business

The digitalisation of the economy has shaken up the codes of the sports sector and given rise to new professions. From the e-stadium, to “home watching” to the “fan experience”, marketing approaches are evolving to meet the new needs of institutions and companies, but also of consumers.

Technological changes also allow the optimisation of sports performance, offering new opportunities to equipment manufacturers and creating new needs.

The objectives of this major

The world of sport makes people dream, because it involves surpassing oneself, collective success, enthusiasm for the same ideal and very often passion!

Designed for those who are thrilled by the world of sport, this major aims to train students in all the new strategies of Sport Business. Its programme allows students to tackle the latest innovations in terms of distribution in sport, in terms of marketing and in terms of management (to better adapt to the evolution of professions) but also to acquire the culture and skills to make the world of sport move.