Focus on New Programs for the 2025-2026 Academic Year
In a constantly evolving world, adaptability and innovation are essential drivers for academic institutions. Aware of these challenges, Clermont School of Business has developed a set of strategic innovations to meet market needs, further strengthening its position as a key player in higher education, both in France and internationally. Committed to its region, the School also consolidates its role as a local actor by developing initiatives that serve its regional ecosystem.
Always striving for innovation and excellence, Clermont School of Business is announcing several major developments for the 2025-2026 academic year. Whether in its Bachelor’s programs or MSc – Masters of Science programs, the School continues to adapt its educational offerings to market realities and student expectations. These developments also reflect a commitment to openness, equal opportunities, and accessibility, allowing a greater number of students to access high-quality education.
A New “Media & Journalism” specialization for the Bachelor in Digital Marketing & E-Commerce Management
Starting in 2025, Clermont School of Business will enhance its Bachelor in Digital Marketing & E-Commerce Management with a new specialization in “Media & Journalism.” Developed in collaboration with ESJ Pro, the journalism training subsidiary of the Centre France – La Montagne group, this innovative program will offer students a dual economic and journalistic approach.
Designed for students with a two-year higher education diploma (Bac +2), this one-year specialization will allow around twenty students to immerse themselves in the media world through courses taught by industry experts and guest lectures from professionals from renowned media outlets such as La Montagne, BFM, Le Parisien, and Marianne.
Offered as a work-study program, this course aims to attract new talent to a rapidly evolving sector while strengthening the media ecosystem in the region.
The “Business Developer” specialization in the Bachelor of International Management available at the Connected Campus in Nevers
Another new feature for the 2025 academic year is the option to pursue the “Business Developer” specialization in the Bachelor of International Management program via the Connected Campus in Nevers. This work-study program, also aimed at students with a two-year higher education diploma (Bac +2), will allow around ten students to receive high-quality training, fully synchronous and integrated into local companies that will cover their tuition fees.
This partnership goes beyond simply offering a training program. It represents a social innovation by providing an excellent educational pathway to young people who may be geographically distant from major university hubs.
A Master of Science (MSc) focusing on the application of AI to marketing
To address digital advancements and the rise of artificial intelligence, Clermont School of Business will launch a new MSc – Master of Science in Digital Marketing & Artificial Intelligence (DM&AI) in 2025. This pioneering program aims to train experts capable of mastering AI tools applied to marketing and anticipating the challenges of business digital transformation.
Designed based on international benchmarking and in close collaboration with renowned companies such as Michelin, L’Oréal, Pixartprinting, and Picture Organic Clothing, this program, taught entirely in English, will adopt a practical and career-oriented approach. It will equip students with dual expertise in advanced digital strategies and artificial intelligence, ensuring strong employability in a rapidly evolving sector.
The Bachelor in International Management to be offered in Marrakech
The School’s international expansion will continue in the 2025 academic year! Thanks to the extension of the Grade Licence and Visa Bac +3 accreditations granted by the CEFDG for the Bachelor in International Management, Clermont School of Business will now offer this three-year program at its Marrakech campus.
This modern campus, located in the Izdihar district and inaugurated in April 2024, features 1,000 square meters of facilities, including five large classrooms, two exam rooms, two co-working spaces, an InfoLab, a cafeteria, and a 200-square-meter rooftop.
Until now, only the Programme Grande École was available in Marrakech, making this new offering a significant step in Clermont School of Business’s international development. It will provide Moroccan students with an additional opportunity to enroll in a top-tier program within their own country.
Did You Know?
Founded in 1919, Clermont School of Business (formerly ESC Clermont Business School) is recognized at the highest levels for its Bachelor’s programs, Programme Grande École, and MSc – Masters of Science. With more than 50 permanent faculty members and over 2,000 students, the School aims to nurture the talents and passions of a new generation of changemakers, placing people and the planet at the heart of its decisions.
With the strategic developments announced for the upcoming academic year, Clermont School of Business reaffirms its commitment to providing ever more innovative, market-driven, and accessible education. Whether through the introduction of new specializations, the expansion of programs internationally, or the integration of emerging technologies such as Artificial Intelligence, the School once again demonstrates its ability to anticipate the challenges of both the professional and academic worlds.
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