As soon as she finished her studies, Anne GOUGE joined the International Marketing department of a Luxury House. After working as Product Manager at CHANEL and then DIOR, she became Group Manager when she joined GUERLAIN. She then worked as an Internal Consultant for General Management and then as HR Manager, still within the LVMH Group. She joined the Clermont School of Business in 2011 and now works with a range of initial and continuing education groups in Marketing. She has a natural affinity with brands, luxury goods, design and communications.
Biography
In brief
Teaching areas
- Luxury Marketing
- Brands
- Creation and development of new products
- Communication
- Product Manager
- Marketing strategy & plan
- Marketing fundamentals
- Responsible and sustainable marketing
Borel P., Gougé A., Rougalle C., Metz K., 2019. Unilever: a brand-new trademark. CCMP, mai, 17p. (M1965 GB).
Borel P., Gougé A., Rougale C., 2017. Zendium : lancement d’une marque de dentifrice. CCMP, septembre, 16 p. (M1965).
Papers in academic conferences
Gougé A., 2013. Le côté obscur de la co-production : une application au luxe (sujet de travail de thèse en cours). Colloque doctoral du 29ème Congrès de l’AFM, Université La Rochelle, Groupe Sup de Co La Rochelle, 14-15 mai, La Rochelle, France.
Professional and newspaper articles
Gougé A., 2023. « Jul est un as du marketing, voici pourquoi », Les Echos Start, 4 juillet 2023
Borel P., Gallié J.-B., Gougé A., 2022. Le Slip Français : Made in France mais pas que ! Cas pédagogique, Clermont School of Business, février.
Borel P., Gallié J.-B., Gouge A., 2021. Le Coq Sportif gagnera-t-il le défi du made in France ? Clermont School of Business, mars.
Borel P., Gallié J.-B., Gouge A., 2021. SG, Comment utiliser le digital pour vendre à l’international ? Clermont School of Business, février.
Borel P., Gallié J.-B., Gouge A., 2021. SEKAÏ, Comment accompagner la transformation digitale d’un commerce 100% physique ? Clermont School of Business, février.
Borel P., Gallié J.-B., Gouge A., 2021. SNEAKERS ONLY, Comment développer sa communication digitale ? Clermont School of Business, février.
Study and research reports
Ben Kemoun, N., Bonnet, E., Bonneton, D., Borel, P., Cayre, P., Gallié, J.B., Gougé, A., Hamilton, Jones, D., Landivar, D., Marchand, B., Marmorat, S., Mauroy, J., Nivet, B., Paraponaris, C., Postaire, M., Roesch, N. (2024). Le Musée face à l’anthropocène. Scénarios de redirection écologique pour la Cité des Sciences et de l’Industrie. Rapport d’étude et de recherche. Origens Medialab et Universcience.
Gougé A., 2015. Maîtriser et rendre sa communication efficace : un enjeu clé pour les entreprises. Conférence GEIQ EPI, 26 mars, Volvic, France.
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