Launch of a New MSc in Digital Marketing & Artificial Intelligence

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In a world where artificial intelligence is redefining marketing strategies, transforming business practices, and with the government recently announcing significant investments in AI, Clermont School of Business will launch a new MSc – Master of Science in Digital Marketing & Artificial Intelligence (DM&AI) in September.

A Program Aligned with the Market’s Evolving Needs

With the digital transformation and the explosion of data, expertise in advanced digital marketing and artificial intelligence has become crucial. By introducing this highly specialized MSc program, Clermont School of Business aims to train a new generation of professionals who can leverage AI tools to optimize business performance.

Developed in collaboration with leading companies such as Michelin, L’Oréal, Pixartprinting, and Picture Organic Clothing, this program is built on international benchmarking and a pragmatic approach. It enables students to develop a deep understanding of industry challenges and prepares them for real market expectations. The MSc stands out by combining expertise in advanced digital strategies with applied AI in marketing.

Discover the MSc – Master of Science in Digital Marketing & Artificial Intelligence

A Comprehensive and Career-Oriented Program

During the MSc in Digital Marketing & AI, students will deepen their expertise in advanced digital marketing, covering key topics such as:

E-commerce
Data analytics
SEO optimization
Omnichannel CRM management
Automated advertising campaigns

At the same time, the program emphasizes artificial intelligence and digital transformation, with dedicated courses on:

Predictive analytics
Data management
Automation technologies applied to marketing

This MSc trains experts capable of mastering the most advanced technologies to enhance marketing strategies and improve customer experience. Thanks to a 100% professional approach, students will work on real business cases, collaborate with partner companies, and gain hands-on expertise directly applicable to the job market.

Balazs Siklos Head of MSc
Digital Marketing &
Artificial Intelligence

Key Skills Developed in This Program

Mastering AI and data science tools for marketing
Designing AI-driven omnichannel strategies
Managing customer data ethically and sustainably

One of the key strengths of this program is its strong industry focus. Through experiential learning, Clermont School of Business ensures that students are fully immersed in the corporate world.

Industry experts will regularly engage with students, sharing insights on market trends and innovations. Graduates of the MSc in Digital Marketing & AI will have access to a range of high-level career opportunities, such as Digital Marketing & AI Manager, Marketing Data Analyst, Digital Strategy & AI Consultant, Traffic Manager & Performance Marketing Analyst, CRM & AI-Driven Customer Experience Manager.

Currently undergoing accreditation by the Conférence des Grandes Écoles (CGE), this MSc program aligns with the highest academic standards and benefits from international accreditations, including FT, AACSB, AMBA, and EFMD Bachelor.