Major

Manufacturers and distributors need marketing managers trained in the challenges of tomorrow for more responsible consumption!

More than ever, the marketing professions are impacted by the challenges of sustainable development and the profound changes in consumer behaviour. Also, the rise of digitalization of tools impacts the beginning and modifies in a perennial and profound way the behaviour of consumers as well as the skills of marketing managers.

The objectives of this major

Because it covers the different facets of marketing and data marketing – the collection, management and analysis of data – this major allows students to improve marketing performance but also to better understand the fundamental issues of the marketing professions, to acquire, master and apply the concepts, to become acculturated to the mastery of customer data and also to adopt a critical view of their practice. It aims to sharpen the critical thinking of learners and to integrate the notions of responsibility into all the courses given (eco-design, eco-circularity, etc.).

It is aimed at anyone with a particular interest in BtoC marketing, the design and marketing management of a product range (mainly consumer goods) or who is already in a job and wishes to acquire new skills linked to the changes in the sector.