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Major

Marketing Digital & Communication

Major of the Programme Grande Ecole in PGE3
Also available in apprenticeship
English or French

Curious, creative and hyper-connected? This major is for you!

Discover and grasp the challenges of digital marketing

Nowadays, all companies require professionals capable of evolving in a multi-channel environment who have the essential marketing and digital communication skills and the ability to develop the visibility and awareness of their services and products. This major give students the necessary training to develop these vital skills and prepare them for tomorrow’s professions.

As digital technology has its share of responsibility in climate change, the respect of planetary limitations will be fully integrated into this major. Digital sobriety and eco-design can effectively reduce the digital footprint. This course is designed for students who want to learn how to use digital technology in a sustainable way.

In addition to the numerous interventions of experts and testimonies of professionals, the impacts on communication and digital marketing of the latest innovations such as metaverses, connected objects, 3D printing, artificial intelligence…

Jean-Baptiste Gallié Head of the major
Marketing Digital & Communication

A major anchored in the real world

While theory is essential, practice remains at the heart of this major and the Digital Marketing and Communication professions with, on average, 30% theoretical input and 70% practical application.

Real cases are proposed throughout the year: for example, students are asked to play the role of an agency in front of real clients. They have to propose concrete and useful solutions and even build a website that will be a real field of experimentation.

3 Key points to remember:

This major allows students to acquire a 360° vision of digital issues
It also allows you to experiment and build concrete strategies
It provides training in the tools and methods needed to implement these strategies

What about tomorrow?

At the end of this major, students can aim to become multi-channel managers, web marketing experts, product managers, digital communication managers, community managers, etc. They can also take up specialist operational positions such as search and social media experts or tracking and trafficking experts.

In a constantly changing environment, new jobs regularly appear, with one job being subdivided into several new jobs, for example the traffic manager giving rise to the Search & Social Ads expert and the native display media trader.

French version

A major proposed in our Programme Grande Ecole

Choosing Clermont School of Business to do a Master’s degree means being able to build your career path à la carte and to train by opting in the first and second year for a series of minors and majors: E-Business Development, Sport Business, Business Intelligence, Startup Culture & Entrepreneurship… The choice of specializations is often the key to a first job and above all a good way to obtain key skills which could be the driving force of your future career.

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