HomeBalázs SIKLÓS - Full Time Professor of Marketing
Balázs SIKLOS is a Doctor of Economics, Professor of Marketing and Head of the MSc International Commerce & Digital Marketing Programme and the MSc Digital Marketing & Artificial Intelligence Programme. He teaches International and Services Marketing and is a regular guestProfessor at several universities in Europe and North America. His research focuses on Consumer Behaviour and Services Marketing. He has worked on joint projects with a number of companies and NGOs, including TESCO Global, Turkcell and the European Commission’s FP6 project “Civitas II Mobilis”.
- Full Time Professor of Marketing
- Head of the MSc International Commerce & Digital Marketing and of the MSc Digitial Marketing and Artificial Intelligence
Education
- PhD in Economics, University of Debrecen, Hungary, 2011
Professional experience
Since 2012: Clermont School of Business – Professor in Marketing
2002-2011: University of Debrecen, Hungary -Professor
2011: Grand Valley State University, Grand Rapids, MI, USA – Visiting Professor
Gawlik R., Siklós B., 2013. Managing the Quality of Higher Education in Scope of Some Theories. In : Knosala R. (ed). Innovations in Management and Production Engineering. Oficyna Wydawnicza Polskiego Towarzystwa Zarzadzania Produkcja.
Siklós B., Gawlik R., 2011.Scholarship Attribution and the Quality of Higher Education – Some Insights. Cracow University of Economics Discussion Paper Series, n°3 (10).
Siklós B., 2011.The Role of Marketing in the Elimination of PZB Gaps of the Hungarian Higher Education. PhD. thesis, manuscript
Siklós B., 2010. Az Amerikai Egyesült Államok felsôktatási intézményeinek innovációs gyakorlata az Eastern Illinois University példája alapján – Esettanulmány. In: Kotsis, Ágnes –Polónyi, István (eds.) Competitio könyvek, 11. p. 129-141
Szénás I., Siklós B., Gerda I.Z., 2010. Globális gazdasági válság regionális munkaerı-piaci hatása. Triumviratus Kiadó, Nyíregyháza.
Communications académiques
Gawlik R., Siklós B., 2012. Optimalizacja modelu przyznawania stypendiów naukowych w krajach Uni Europejskiej, Cracow University of Economics, Cracow, Pologne.
Siklós B., Gerda I.Z., 2010. Regionális munkaerô-piaci szecenárió a gazdasági válság tükrében. IV Nyíregyházi doktorandusz konferencia, December 10, Nyíregyháza, Hongrie.
SIKLÓS B., 2010. Reklám és manipuláció. Tálcán a világ konferencia, April 16.
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